How SMEs Compete Against Global Giants Through Sustainable Competitive Advantages
نویسندگان
چکیده
Despite the influence and resources that large firms possess, small medium size enterprises (SMEs) can find great success of their own when they a niche with sustainable competitive advantage. The literature has extensively discussed how SMEs demand price premium in consumer segment based on focus differentiation. This paper explores focus-based advantage relies upon competency-based factors support strategy. First, have non-scalable core competency global cannot easily recreate due to size. Second, emphasis for are people or differentiation-based process competencies, which also tend be most non-scalable. Third, growth by shifting away from differentiation strategy (if is scalable) leveraging “string opportunities” too notice separately, but taken together form decent business.
منابع مشابه
Realizing competitive advantages through quality
This paper aims at increasing the understanding of the processes and dynamics of CI implementation. The paper presents findings from a longitudinal case study of how the organization is renewed by the embedding of quality-related managerial ideology. It approaches CI from the perspective of organizational renewal, and looks at implementation as a managerial ideological change process. The paper...
متن کاملHow to Maintain Sustainable Competitive Advantages-----Case Study on the Evolution of Organizational Strategic Management
The aim of the article is to analyze why the sustainable competitive advantage may disappear for many business organizations, and how to maintain the advantages in order to survive in the market. The paper proposes an evolution path of strategic literature, from the classical Porter’s strategic theory to business inertia, strategic resilience, then Organizational transformation, finally to the ...
متن کاملResources for Sustainable Competitive Advantages in the Mobile Service Market
Convergence effects between telecommunication, information technology, media and entertainment (TIME) markets lead to additional value-added opportunities within these markets, allowing new intermediaries to enter the market [1, 2]. On the other hand, due to these effects traditional entry barriers of these markets disappear and new forms of competition and substitution for existing suppliers a...
متن کاملGaining Competitive Advantages on E-CRM in Financial Institutions in Iran through B2B Model
Due to violent and ferocious competition and global changes of new trends, directions and new ways of doing business, financial institutions grapple with new challenges and opportunities in today business. The advancement in technology, information and communication has forced banks and financial institutions into hard competition. In this new technology era, people as the customers are t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Small Business Strategy
سال: 2021
ISSN: ['2380-1751', '1081-8510']
DOI: https://doi.org/10.53703/001c.29812